DESIGNED BY LIFE
Positioning Norwegian fashion
The effortless and clean cut aesthetic that characterizes Scandinavian fashion has received massive attention in recent years. Together with the award winning agency TRIGGER our members have created a positioning concept called Designed by life for the Norwegian Fashion Industry. In Norway, climate and lifestyle influence the way people dress, we expect design to compliment an active and modern lifestyle – but at the same time cater to the needs our climate dictates. That is why Norwegian fashion designers have perfected the art of creating design that both looks and feels good to wear, regardless of weather or occasion. Norwegian fashion is a slice of Scandinavia – yet completely unique. The positioning concept serves as the creative universe that puts all individual activities into a broader context.
Fashion Skills for Scale
In collaboration with Innovation Norway Italy, NFH offers a competence program specially designed for the Norwegian fashion industry at the world leading Fashion & Luxury knowledge Center SDA Bocconi in Milan. Throughout one semester, selected companies attend seminars in Milan and Oslo, working on their business model and learning about scaling their business for international growth. The program has since 2015 had 27 companies participate in the program and one alumni gathering. The program is taught by renowned professors in the international fashion industry with state of the art knowledge. Next years Fashion Skills for scale program will be announced in January 2019.
Innovation and restructuring
The global fashion and textile industry needs radical innovation and restructuring. Environmental threats and the need for sustainable practices is challenging the global value chain, design and production of textile as it is today. It’s an area of great complexity and big challenges for our industry. Transitioning towards a sustainable industry is a priority in the NFH strategy, and there are several ongoing projects to develop competence and tools. NFH har partnered with Ethical Trading Initiative Norway and has developed a cluster-pilot along with several projects. NFH also collaborate with OECD Norway, working with the the OECD guidelines for responsible business conduct in a global context.
Increasing digital competence
Digitalization is an important driver for innovation and growth within the fashion industry. Thus an important strategy area within NFH. The activities include member driven projects as Tom Wood, ByTimo and Holzweiler who developed integrations towards digital systems that the brands rely on. NFH works with providing collaboration agreements with leading technology providers and developing competence through seminars and meeting stakeholders to increases digital competence and skillset.
OSLO TEXTILE LAB
A new centre of expertise
NFH administrates the development of Oslo fashion & textile lab. The purpose of the lab is to help textile companies gain greater control over the development stage in their product cycle. Capacity building towards using new technology and digitalisation are two key areas. The project group responsible for developing the lab includes Livid Jeans, Elisabeth Stray Pedersen, Days like this, Helly Hansen and Norrøna. The first phase of development is to mobilize the industry and establish a lasting foundation for the lab.
NORWEGIAN FASHION ABROAD
Access to global markets and positioning of Norwegian fashion internationally is one of NFHs main strategy areas. The project Norwegian Fashion Abroad, was established in 2014. The purpose of the project is to strengthen Norwegian fashion's position and competitiveness internationally, trough establishing networks, highlighting market opportunities and increase the industry’s knowledge of specific international markets. Since 2014 NFH has arranged several curated events in Copenhagen, Tokyo, Shanghai, New York and Paris, developed market scans and established collaborative relationships with international actors.
Connecting the brands to the academic community as well as industry leaders stimulates the industry. Through a variety of educational courses, seminars, and collaboration with national and international experts, NFH works towards increasing the skills and knowledge for every brand. International trade, design, communication, IPR and how to structure and make use of data are some of the key topics. The seminars are designed to meet the needs for competence from our members, and are important network arenas for the cluster.
INNOVATION EXPRESS: MAKES
NFH is part of the Innovation Express project MAKES. The project is a collaboration between Manufacture Copenhagen, Lifestyle & Design Cluster in Denmark, Norwegian Fashion Hub and Swedish PROTEKO. Through the project, possibilities for textile production in the Nordic region are identified and highlighted. The purpose is to increase both contact and business between nordic brands and manufacturers.
FORUM FOR EDUCATION
The future workforce
Oslo National Academy of the Arts (KHiO), Esmod, OsloMet and School of Fashion Industry (SoFI) play an essential role in educating the future workforce within the Norwegian fashion and textile industry. Together with NFH the schools established a forum for education to strengthen the collaboration and competence within the sector. Sharing experiences and creating projects that align education and industry is an important part of the forums work.
Contact us for more information about our projects or if you have ideas for specific projects we should collaborate on.