Soft Power in Scandinavian Form

Founded in Norway in 2014 by sisters-in-law Rikke and Lene Holmen-Jensen, ella&il redefines Scandinavian femininity — strength expressed through softness. Each piece embodies a quiet balance: confident yet kind, elegant yet effortless.

Born from a wish to unite simplicity, quality, and comfort, the brand creates timeless garments that move with life. Its philosophy centers on conscious craftsmanship — beautifully made, responsibly produced, and easy to wear.

Soft tones, natural textures, and clean silhouettes reflect the essence of modern Nordic living. From linen and merino wool to cashmere and mohair, every material is chosen for lasting comfort and refined tactility.

From its Oslo headquarters, ella&il has grown into one of Norway’s most recognized labels, available through over 160 retailers, three concept stores, and globally via ellaandil.com.

In 2025, ella&il marked its 10th anniversary with its debut at Oslo Runway, presenting “Scandinavian Soft Power” — an authentic and aspirational vision of femininity. The brand continues to expand globally, offering enduring design and subtle sophistication — the essence of modern Scandinavian style.