Market introduction Japan.

The project is framed as a Trade Mission and is part of the Norwegian export initiative. The purpose of the 2025 edition of the program is to strengthen Norwegian fashion's position and competitiveness in Japan, trough establishing networks, highlighting market opportunities and increase the industry’s knowledge of specific international markets.

Through the Norwegian governments eksport initiative Norwegian Fashion Hub collaborates with Innovation Norway to strengthen Norwegian fashion brand’s international access and position.

Norwegian Fashion Hub is travelling with six Norwegian brands in November 2025. Read more about each brand by clicking on the photos below.